Main Stage
The Impact of Paradoxical Strategy
Monday, December 4, 2023, 12:10 PM - 12:30 PM
In this session we’ll spotlight a few marketing leaders who are forging counterintuitive paths to brand success. We’ll dive into the strategies that CMOs of Olaplex, Milani and Therabody are taking to navigate the landscape of imitation products while upholding authenticity, innovation, and customer trust.
![Charlotte Watson](http://assets.swoogo.com/uploads/thumb/3093466-653813dea6dce.png)
![Jeremy Lowenstein](http://assets.swoogo.com/uploads/thumb/3121727-65418e3255776.png)
![John Solomon](http://assets.swoogo.com/uploads/thumb/3239154-6553a41c28464.png)
![Olivia Morley](http://assets.swoogo.com/uploads/thumb/2703406-6499d5d7d1149.png)